Product Discovery
Stakeholder workshops, user interviews, JTBD, and proto-personas to align vision and scope.
- User & competitor research
- Problem framing & success metrics
- Concept testing
UI/UX Design
We design lovable, accessible products—backed by research, rapid prototyping, and measurable outcomes. From idea to pixel-perfect systems, our UK & BD team moves fast without breaking quality.
- Research-led
- Wireframes → Hi-Fi
- Design Systems
- Accessibility (WCAG)
What we deliver
UX Architecture
Clear IA, user flows, and wireframes that remove friction and reduce build risk.
- Flows & navigation models
- Low/hi-fi wireframes
- Accessibility first
UI & Design Systems
Beautiful, consistent interfaces with tokens, patterns, and component libraries.
- Design tokens & theming
- Component libraries
- Dev-ready specs
Our design process
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1
Discover
Research, analytics audit, heuristics review, and alignment on outcomes & constraints.
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2
Define
Personas, journeys, info architecture, and prioritized problem statements.
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3
Design
Wireframes → hi-fi UI, motion studies, and interactive prototypes for fast feedback.
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4
Validate
Usability tests, accessibility checks, and iteration with stakeholders & users.
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5
Deliver
Dev handoff in Figma with tokens, specs, assets, and ongoing design QA.
Tools we use
Figma
Libraries, tokens, prototyping.
FigJam
Workshops & mapping.
Maze / Useberry
Remote user tests.
Hotjar / GA
Behavior & funnels.
Zeplin / Figma Dev
Specs & assets.
Storybook
Component parity.
Stark
Contrast & a11y checks.
axe DevTools
Automated audits.
Selected work
B2B SaaS Dashboard
From chaos to clarity—new IA, cards, and data viz lifted task completion by 32%.
Fintech Mobile
Onboarding & KYC reimagined—drop-off down 41% with progressive disclosure.
eCommerce Redesign
Navigation revamp and PDP experiments increased conversion by 18%.
Ways to work together
UX Audit
Actionable report in 1–2 weeks
- Heuristics & a11y review
- Analytics & heatmaps
- Prioritized fixes
Most popular
Design Sprint
Concept to tested prototype
- Facilitated workshops
- Interactive prototype
- 5–7 user tests
Product Design
Embedded design team
- Roadmap design
- Design system
- Design QA
What clients say
“Softicode turned fuzzy requirements into a prototype our users immediately understood.”
“Their systemized design tokens made dev handoff painless across web and mobile.”
FAQ
Can you work with our existing brand or system?
Yes—we extend or refactor systems, define tokens, and keep components in sync with dev.
How do you measure design impact?
We align to product KPIs (task success, conversion, retention) and run experiments to validate changes.
What about accessibility?
We design to WCAG 2.1 AA: color contrast, keyboard flows, semantics guidance, and screen-reader cues.
Let’s design the next favorite screen
Share your goals—get timelines, budget bands, and a path to launch.